Android trumps iOS for mobile ad traffic for first time: Opera Mediaworks
For the first time ever, Google’s Android operating system has taken the number one position for mobile ad traffic, surpassing iOS, according to the Opera Mediaworks’ ‘Q1 2014 State of Mobile...
View ArticleApple confirms it’s buying Beats in its biggest acquisition yet
Reports that Apple had acquired headphone-maker and music streaming service Beats for $US3 billion were today confirmed, making it the largest acquisition in Apple’s history. Apple announced its...
View ArticleApple enters ‘quantified self’ and ‘connected home’ spheres on raft of...
Apple held the keynote presentation of its Worldwide Developer Conference (WWDC) this morning (AEST), the annual conference at which Apple typically reveals the new versions of its software platforms,...
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Once bitter rivals, Apple and IBM team up to transform enterprise mobility
Apple and IBM have announced a partnership to transform enterprise mobility by bringing IBM’s big data and analytics capabilities to iPhone and iPad. Once bitter rivals, the two companies will...
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The 10 most influential brands in Australia – Facebook, Microsoft and Google...
In this guest post, Gillian O’Sullivan reveals the 10 most influential brands in Australia and delves into how these brands have stood out from the crowd. This diverse list of brands is heavy in the...
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28.4 – why this is the most important stat for iPhone 6 sales in Australia
Even before we have any solid information about the iPhone 6, the figure 28.4 is a signal of the size of the opportunity for Apple’s new iPhone. In the chart below, note the models in the number one,...
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How will the Apple Watch impact the smartwatch category?
Yesterday’s Apple Watch announcement has brought global attention to the smartwatch category, to which the company has been a late entrant. Putting aside for a minute the flashy and technical details...
View ArticleMobile app marketing campaigns: The practical stuff
While planning, distribution, legal issues and ongoing maintenance and support aren’t what marketing professionals first think about when considering marketing campaign apps, it’s usually these...
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Have you heard there’s a new iPhone? – cartoon
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic observes that not only have iPhones grown, so too the queues to buy...
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How Apple and Google cracked $US100 billion in brand value and made history
Apple and Google have become the first brands to surpass $US100 billion in value according to the Interbrand Best Global Brands list for 2014. Apple’s brand value rose 21% to $118,863 million and...
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